Winners 2017 - 18
Witness all the exhilaration of the Max Design Awards 2018 here!
Winners of Max Design Awards 2017 - 18
Payal Popli - Winner
"PEELING AWAY THE FEAR"
This concept is particularly important to me and I believe that many can relate to it. Through it, I wish to depict the suppression of a woman’s voice in the society. We, as humans, feel a constant need to suppress others by way of gender & vanity to satisfy our own insecurities. This weakness in my opinion however is exercised only to make oneself feel more powerful. But who has the power, really? If I speak as a woman everyday, defying illogical societal standards, then I wish to defy even those norms & speak out as a human by way of this project.
My collection’s journey is all about structure and trapped details with free flowy ruffles, that pretty much reflect my upbringing. The colour palette features black tones depicting fear in all its forms, white and bright colours (pink, green, blue, beige) depicting my emotions being masked by fear
The prêt ensemble has more structure to it. The detailing is relatable and primarily shows my defiance towards following pre-set rules, i.e., a single collared shirt. The skirt acts like a cage for my freedom of movement. The surface is descriptive of shedding the fear within me without completely getting rid of it.
The couture ensemble similarly describes how my fear has started to shed and yet, I still feel trapped. The change in colours from black to white, for instance, shows fluidity in my movements. However, the structured sleeve attached to the detachable overlay skirt, still holds on to me, never truly letting me go. The expression of fear is descriptive by way of the ombré texture of the crochet discs.
Tulika Ranjan - Winner
“IN THE MOOD FOR LOVE”
“In The Mood For Love” is a celebration of one of the purest gifts of humankind. Love is raw, natural and pious, quite like handloom khadi denim (credit: Denim Club India) and hand-painted handloom cottons that have gone into this collection.
Along with these beautifully handcrafted fabrics, sending a message of slow fashion, and the sustainability and revival of lost ideals, this project is an attempt to question the society of its stigma around two people falling in love. Honour killing, separation by force, forced marriage, disrespect for homosexuals and all the inhibition and fright related to love in our society need to be revised. As we are advancing towards an uncertain future environmentally, politically and socially, only something as pure and personal as love will be the survival of humans.
Robin Roy - Winner
This collection is all about breaking the norms of the orthodox, believing in the dogma of history of fashion, and recreating its ethics in modern and sustainable ways.
I’ve ensured sustainability from the core – fine yarns procured from where fabric waste is recycled in Italy & Prato, and handmade in India, hence placing importance on the environment, diversity, quality, and beauty.
My vision with this collection is to promote the tradition of handloom and ensure sustainability at every level of the circular supply chain – raw material to artisans to end product, till promoting a conscious category line to retail companies.
Rajul Godlar - Ramp Appeal Winner
“CRIME BY FASHION: DEFORESTATION”
To cater to the needs of this huge fashion industry, every year, seventy million trees are cut all over the world to produce pulp for textiles like viscose, rayon, lyocell, modal, etc. The mankind that once made clothing from leaves, today, cuts down a million trees just to produce pulp for textile and clothing. In the next 40 years, production of pulp that goes into clothing and textiles is projected to increase by over 110%, out of which 30% is a usable pulp and the rest is waste.
Now is the time to act! As a designer, I used craftivism as a tool to increase the demand of the fabrics that don’t disrupt the environment. By promoting the usage of non-cellulosic fabrics in the fashion industry we can increase the demand of this fabric among the consumer so that the production of cellulosic fabric will be put to an end. Craftivism is what’s on the inside, and not just its exterior aesthetic.
The following range falls in the women’s wear category for the Autumn/Winter ‘18 collection. By featuring literal imagery of lush forests with elements like green trees, brown trunks, fuchsia flowers, etc. in my designs, I want to remind people of the beauty of forests. Keeping up with the current technological advancements and my passion for printed textiles, I’ve used the beauty of the forest on silk organza through digital prints as my craft technique. Jackets are made from blackout satin with tropical leaves and fungus print on it. The couture design features a jacket, a shirt and asymmetric high waist pants, while the prêt design features a dress and a long jacket.