Winners 2016 - 17
Max Design Awards 2017, the coveted platform to launch future designers. Witness the Grand Finale!
Winners of Max Design Awards 2016-17
Tushar Jha- Winner
The Kumari's of Nepal are a religious amalgamation of myths, divinity and tragedy. A custom that completely changes the life of a young girl. When I read the direction given to us by the Max team, the sentence "weave a dramatic journey along the twisted, shadowy road of surrealism and mysticism." Resonated a lot with the story of the Kumari's.
Chosen at attender age , the Kumari's is a normal girl designated a life of a goddess., She is believed to be reincarnation of Devi and is kept on a very high social pedestal. But this otherwise, "seemingly" empowering tradition has a darker side drenched in hypocrisy and patriarchy.
The day the Kumari hits puberty and has her first period, she is let out in the world to fend her and is brought down to a life of normalcy. A BBC documentary on this subject threw light on this twisted tradition and its adverse impacts on the life of the kumara in terms of communication and identity disorders.
The ensembles are a reflection of this DICHOTOMY. Through the technique of deconstruction and fabric manipulation, the garments are a merging point where the two lives of the Kumari meet. In the company of Vintage temple jewellery, traditional brocades and hand embroideries interact with classic tailored pieces and distressed fabrics to trace the Kumari’s journey from a temple to a school to a common marketplace.
This ancient tradition of empowerment and disempowerment of women is very relevant to the present age where we are still struggling to embrace the idea and contemporary feminism.
Ankit Kajla- Winner
Subconcious plunge is all about diving deeper into yourslef. It is really personal to me because it is related to certail events which I have experienced personally. It is about the scars which relationships has left on my character, which I have beenall these yearsunder the layer of emotional pathwork. But rather being just the dark, it has a brighter side also as shadow can exists only because of light. They are corelated. I learnt a lot during that period of time, speacially to selfsustain emotionally. So, there is introduction of lot of layers, volume and asymetry with varied proportions. These looks will have balance of structure and drape in right manner. These looks will be like fresh air in mens wardrobe.
Subconcious plunge is all about diving deeper into yourslef. It is really personal to me because it is related to certail events which I have experienced personally. It is about the scars which relationships has left on my character, which I have beenall these yearsunder the layer of emotional pathwork.The journey was about patching up all emotional layers together. But rather being just the dark, it has a brighter side. As darkness cannot exists without light. They are in corelation with each other. So, in this collection I have tried to really plunge into my dark side. Layers with varied cuts and proportions. Every colour has its own nature and emotion so, in the looks patchwork different color are coming together to show how I was trying to balance the diffrernt emotions when I was in certain delima of relationship. Colour are tone of greys, Rusted Brown, and night blue.
Fabric used in the look are wool and Cotton blend for the better flow of the whole look along with Khadi ( handmade ) lining, which brings up the ethnicity in the whole look.
Minimal hardwork is put into theb right places to left up the look. These looks have a right balance of structure and ease along with proportions. I hope you enjoy the looks.
Rishika Gupta- Winner
My interpretation for the dark side theme is alter ego. There is always a negative- shade of black and positive- shade of white aspect to this theory. Each one of us has an alternative personality- an alter ego. It’s the second self which is different from a persons normal self. If a person is an introvert then in most of the cases the alter ego is completely opposite which is the person will be an extrovert and a rebellion. But there is always some connection between the two personalities.
In my concept #The other I" I am projecting this concept through the inside out details of the garments such as using Hong Kong bond seam on the right side of the fabric and I am also using hidden details. Some of my designs do not have a full back, which shows an unexpected change in the visual of the design and also depicts my concept very well. I made a mood board based on this concept with the few artworks I created.
Nayanika Bharadwaj- Best Ramp Appeal
Don't call me crazy
This Women's wear collection derives inspiration from the feelings that Obsessive Compulsive Disorder (OCD), a serious debilitating mental illness causes uncontrollable thoughts, feelings for extreme anxiety, paranoia, etc. and pairs them with graphic elements.
The ready-to wear ensemble derives inspiration from a school-girls outfit , in a darker form, and depicts how it feels to have one half of the brain controlling the other by feeding it unwanted thoughts, like a marionette doll, in the form print, beading and applique, in a shift silhouette with black knit and white crepe organza pleats and ruffles; it also has a back zipper.
The couture ensemble in a more mature form, consist of an immaculate suede pink, dungaree dress with organza pleats, half undone, with graphic hand embroidered and beaded cotton – satin top in dark and a loop button in the back, depicting how everything might seem perfect on the outside, but if you start to uncover, the person might be completely messed up on the inside, thinking they are going insane.