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Terms and Conditions for the Max Design Awards- 2016-17- Student Edition


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The Theme for Max Design Awards Third Edition is The Dark Side.

DarkSide- Max Design Awards 2016-17

The way to see light comes from the darkness within… whether we accept it or not, the dark side is there, continuously asking for recognition. So explore your imagination by tapping into the subconscious part of your mind, and celebrate the dichotomy in the world. Go ahead, weave a dramatic journey along the twisted, shadowy road of surrealism and mysticism.

Eligibility Criteria

  • Pre-Final along with Final year Fashion Design students from accredited design colleges in India.


  • Select either the menswear or the womenswear category.
  • Prepare a mood board of your interpretation of the theme (The Dark Side).
  • Prepare two sketches (keeping in mind the above theme) – one sketch on Pret and one sketch for Couture.
  • Both your sketches should fall under the same category that you have selected (womenswear or menswear).
  • Prepare a 150 word count brief on your collection, outlining your colour pallet, fabrics, style, patterns etc for each of the designs and your interpretation of the theme.

Register OR Email

  • Either E-mail your entry with high resolution scans of both your sketches and mood board to maxdesignawards@gmail.com or upload your entry on www.maxdesignawards.com
  • Along with your sketches mandatory details are your 150 count brief, college ID card scan.

Physical Entries

Participants should mandatorily send their entry in physical form to:

Krupa Kini/ Ranganathan V,
Lifestyle international pvt. ltd.
Max Retail Division
77 Degree Town Centre,
Building No.3, East Wing,
5th Floor, Off Old Airport Road,
Yemlur P.O.
Bangalore – 560037

Ms. Thrity Dadabhoy
Mobile : +91 9820046062
Please mention your name, contact details and college details when sending the physical entries and last date of receiving physical entries is 20 th Feb