Jury Panel for Max Design Awards Student Edition:
Kamakshi Kaul- Vice President Design, Max Fashion
The large team of designers at Max curate trends from across the world to bring to India the Max Collection season after season.
They are experts at decoding the global fashion trends to convert them into wearable commercial collections. According to Kamakshi the fashion cycle is turning faster with social media propelling it at dizzying speed.
To maintain Design leadership, Max Designers keep their eyes and ears open for new influences, attitude shifts and always listen closely to the customer.
Marc Robinson - Project Head
Marc Robinson initiated his career in the Indian fashion, film and glamour industry 28 years ago. His rise from one of the first Indian supermodels to a VJ to an actor to a fashion choreographer, to an event director has been prolific to say the least. Today, he is India's most renowned and sought after grooming expert and a Beauty Pageant and Fashion Director.
Rina Dhaka is a fashion designer, who made a promising entry in the Indian fashion scene around late eighties, and from there on she became the most creative and dynamic fashion designer India has ever witnessed. Currently she is known more for her innovative textile skills in Indian wear and her international sensibilities for western outfits. She has been a dreamer ever since her childhood and this has translated into her style of work.
After graduation she trained under ivan Grundhal and nurtured her dreams of being a fashion designer. Today she is referred as the Gautier of east by BBC, perfectly apt for her innovative and in depth research based collections. She is the fashion crusader of combining traditional Indian garments with 20th century modern fabrics like Lycra and jersey.
She is best known for stand out elements of a collection, western wear remains an area of dominance though she also designs ethnic and conventional ensembles. Her designs juggle between remaining traditionally rich while embracing contemporary attitude.
Vasanth Kumar - Executive Director, Max Fashion
Max, a division of Dubai based retail giant Landmark Group, is the largest family fashion destination in the country. Launched in 2004, Max is today the Largest Value fashion brand across 16 countries with over 350 stores and combined turnover of USD 1.3 billion.
As head of Max’s Indian operations, Vasanth is currently spearheading the brand’s aggressive growth plans in India and Max is already the largest fashion brand in the segment with over 200 stores across 80 cities with the turnover of INR 2400 Cr in 17-18.
Ashish Soni launched his label in 1991, followed by his own independent design studio Ikos Designs in 1993. Ashish’s history is full of firsts. In the same year, he became the first Indian designer to hold a solo showing in Delhi, he was also the first designer to be invited to hold a runway show at Olympus fashion week, New York and, he was one of the first Indian designers to retail through Selfridges.
Ashish held his first exclusive menswear show in 1999.His experimentation with fabrics, infusing them with unusual textures and treatments took him to conceive embroideries for The House of Francois Lasage, Paris. He was then also chosen by the Government of India to present an exclusive collection to commemorate the Millennium celebrations of Khajuraho.
At his debut in Olympus fashion week, New York, September 2005, he was hailed as “one of New York’s new discoveries” by International Herald Tribune’s Suzy Menkes.
Ashish Soni has also served as the Chief Design Officer, for international luxury brand Vanessa G which was launched in London in 2011. Ashish is known for his sharply refined and deceptively simple sense of aesthetics.
His signature lines are characterized by extreme simplicity, flawless lines, immaculate cuts and a perfect finish. His panache and originality, his intuitive and original sense of style, combine with impeccable garment construction to create stunningly simple yet dramatic garments. Immaculate tailoring & attention to detail derived from a menswear background remains the brands forte. With design as his primary focus, embellishments are subsidiary and used with great restraint to highlight form. The balance between mind and eye, skill, innovation and sense of drama translates into timeless and distinctive garments for men and women of the new millennium.
The Jury for Awards:
Priyadarshini Rao, Vasanth Kumar, Varun Bahl, Nachiket Barve, Kamakshi Kaul, Marc Robinson
Vasanth Kumar, Priyadarshini Rao, Varun Bahl, Kamakshi Kaul, Nachiket Barve, Marc Robinson